How to promote a website about trading and binary options in search engine rankings and significantly increase organic reach? We discussed keyword optimization, which is the first step of successful SEO, in the previous article. And now let's look at other important stages of the promotion strategy. We will talk about SEO analysis and optimization, as well as about using artificial intelligence to simplify the processes. 

Link strategy as part of SEO promotion

Working with links is one of the principles of effective SEO promotion. In order for search engines to rank a website, it must have a good link mass. These are all the external links that lead to your site from other sources.

Search engine algorithms take into account the quantity and quality of external links. The more authoritative and relevant sites (similar and related topics) link to you, the higher the chances of ranking high in search results. The diversity and naturalness of your link profile also matter. So let's get into the basics of link strategy in SEO.

A link strategy is an organized plan of action to increase link mass organically. It includes various techniques:

 

• Guest posting is the publication of your materials on other sites, preferably on the topic of earning, finance, trading and binary options, with the indication of a backlink to yours. As a rule, such cooperation consists in buying space in the article section of the resource. That is, you pay for the opportunity to publish your article and specify the necessary link in it. Here the main thing is to choose the most interesting topic for the audience and give real benefit, because the article links give maximum weight to the reference profile of the site.

• Sabmits is catalogs and resources where you can register and create an information card with a link to the site. For example, directories (directory of sites, with division by subject, region, etc.), feedbacks, various hosting, job search sites, forums and other similar resources. You can also use services for posting PDF, DOC, PPTP documents. For example, you can create PDFs with useful information about trading, infographics, instructions, strategies, put there links to your site and place them on such hosting. Such documents are perfectly ranked by search engines. 

• Partnerships is an exchange of links. For example, you agree with the admins of external resources on the mutual placement of links on their sites to build up the link mass.

• Social media sharing is linking on social media platforms. Mainly it is about maintaining your own sites and placing links on them, as well as buying placement of links on the pages of other users, including bloggers. For search engine algorithms, such links look quite natural.

• Crowd-marketing is a setting of links in comments in social networks, forums, reviews and other active resources. But it should be understood that comments with links can be deleted by the owners of the resource, so a more reliable way is to negotiate a paid placement. Crowd-marketing is considered an effective way to promote, as search engines consider such links as an indicator of authority. 

• Buying links on exchanges is a paid placement of permanent (eternal) or temporary links on external resources. You can buy links on special exchanges, where many webmasters offer placement of links on their resources. There are several options for purchase: eternal links and rent. In the second case, you will have to constantly invest funds to avoid losing the link mass and positions in the search engine.

 

Next we will analyze in detail the method of buying links, as this is the most common way of building up the link mass.

Buying links: how to do it right? 

Some experts consider link buying an outdated method of promotion, as search algorithms may perceive the rapid and unexplained growth of link mass as manipulation. However, with the right approach, buying links still works. In order not to be pessimistic by search engine robots, you need to follow a few rules: seriously approach the choice of donor (resource, which will link to your site) and follow the natural growth of link mass.

The choice of donor is based on the following parameters:

 

• site citation index (level of trust) – the higher, the better;

• PR page (evaluation of the quality of the site search engine Google);

• relevance of the site topic – ideally, it should be the same or at least related to the topic of trading and binary options;

• age of the domain – the older it is, the better for search algorithms; 

• the absence of sanctions on the site by search engines. If the resource is "penalized", you will not get any profit from the link on it;

• the number of links to other resources placed on the site – the more they will be, the less weight your site will get. Therefore, it is better to choose donors with the minimum possible number of outgoing links.

• place of location of your link – the higher on the page it will be, the better. Links in the basement of the site are perceived by algorithms as "garbage" and are not considered at all. 

• quality of the site in general – it should be useful to the user and adequate in content. Better if the link is surrounded by quality content. 

 

The price of buying a link can vary from a few cents to hundreds of dollars and depends on the above factors.

How many links can you buy so that search algorithms don't consider it manipulation? Of course, if the site is quite new and has a small link mass and suddenly appears a thousand links to it, it looks suspicious. Therefore, for sites with a profile with 100 to 1000 links natural growth is about 50 links per month. For a profile with 1000+ links – you can buy up to 100 new links every month.

To confidently advance in search, it is also important to regularly monitor your link mass, remove broken links and monitor changes in ranking. We will talk about analytics later in this article.

Actual SEO promotion techniques. What to pay attention to? 

In addition to the basic parameters of SEO optimization, which we have discussed above, as well as in the previous article, experts recommend using current SEO techniques. 

Mobile version of the site. The presence of a mobile version of the site – one of the key ranking factors, since today most search queries are made from smartphones. It is important to make sure that your site is adapted to them. Pay attention to the usability of the mobile version, speed of page loading, comfortable navigation, clickability of links, buttons, etc. 

Low-frequency search queries. When creating a semantic kernel it is worth paying attention to long low-frequency queries. Pages optimized for such keys are ranked better. Search algorithms like specific queries for a narrow audience and promote them in the search.

Voice search. This information search tool is becoming increasingly popular among Google search engine users. Optimizing for voice search can give a good boost to a site. However, you should take into account the specifics of voice queries, which may contain many additional words and pieces of natural human speech, atypical for manual input. 

Content marketing. As before, creating high-quality, useful and diverse content is the key to SEO success. By optimizing such content for the audience's requests, you will steadily receive a flow of organic traffic to the site, increasing the authority of the resource. In addition to useful articles about trading and binary options, it is important to create high-quality images, videos, and infographics that will improve the user experience and keep people on the site longer.

Data analysis and optimization of SEO promotion strategy

Optimizing a website for search engines is a dynamic process that requires constant attention and adaptation. Search engine algorithms are updated, so you need to implement active analysis and optimization techniques to keep high positions in search results.

In order to understand how effective your promotion actions are and whether you need to change anything in them, you need to monitor and analyze the data. 

Key performance indicators of SEO promotion:

 

• Visibility of the website in search results for the right keywords. If the position of your resource in the search results is gradually increasing, it means that the promotion is going correctly. Use tools for tracking positions, such as SEMrush or Ahrefs, to regularly check the ranking of your keywords.

• Organic traffic growth. A significant and steady increase in the metric, of course, shows that your efforts are effective. To analyze organic traffic, use the Google Analytics tool. With its help, you can evaluate which pages attract more visitors, and which should be improved, as well as for which keywords the site receives more traffic.

• Time on site and rejections. This is an important parameter that can indicate usability and content problems with the site. If the bounce rate is rising and the average amount of time spent on the site is falling – this is a signal for action. You can track time and bounce rate parameters in Google Analytics.

• Conversions from organic traffic. Determine how many percent of visitors perform a targeted action on the site, such as going to a trading platform. Use "Goals" in Google Analytics to do this.

• Return Visitors. A high indicator positively affects the promotion of the site in search. Algorithms perceive the site as interesting to a certain category of users and begin to promote it higher in the search results.

• Link profile. The number and quality of external links affect the position of the site in the search engine, so you need to regularly monitor the state of the link profile. To analyze you can use tools Majestic, Serpstat, SE Ranking, LinkChecker.

 

For internal technical analysis of the quality of site optimization tools will also be useful: 

 

• Screaming Frog SEO Spider – technical audit scanner (internal re-linking, search for broken links, analyze meta tags, titles, etc.);

• Netpeak Spider – a tool for express analysis and monitoring of the technical state of the site;

• A-parser – a service that helps you to analyze loading speed, track site positions in different search engines, work with keys, check external links, etc..;

• Netpeak Checker – a tool for collecting and analyzing data from a variety of SEO services such as Moz, Serpstat, Majestic, SEMRush and others.

 

Regular monitoring of data will allow you to identify weaknesses in SEO optimization of your site and make timely adjustments.

How to simplify the SEO optimization process? Using ChatGPT

As you already know, there are many activities behind SEO website promotion. You can make your life significantly easier by using artificial intelligence (AI). For example, engage ChatGPT to perform the following tasks: 

 

• collecting a semantic core and grouping keys by various parameters (topic, relevance, frequency, etc.);

• creating titles and meta descriptions with keywords;

• writing unique content based on your structure and outline;

• optimizing texts: improving the quality of articles, formatting, natural keyword integration, adapting the style and presentation of the material;

• creation of FAQ section based on the content of materials on the site;

• writing article announcements;

• generating posts for social networks.

 

Speaking about using ChatGPT in SEO promotion, it is worth mentioning prompt engineering, i.e. designing prompts for the AI. Using prompts, you can "customize" ChatGPT to produce the results you need. The essence of creating prompts is to set a context and give a clear instruction to the AI. 

For example, if we need to generate a pool of keywords and headings with them, the prompt for ChatGPT might look like this: "Context: "Site X is a website about trading and making money from binary options. It also offers trading education, market news, and trading tips. Instructions: Act like an SEO expert. Generate relevant keywords for SEO and titles for articles using those keywords. Focus on creating value and benefit to the user."

          Figure 1. ChatGPT's response to a prompt on creating keywords and headers

Create Prompts according to the above structure, changing the context and instructions according to the task. For example, to create articles, it would be logical to ask ChatGPT to act like a journalist or a trading expert. Keep in mind, however, that ChatGPT's language model is not perfect. Sometimes, it may create snaggy texts or fantasize and provide misleading information due to the lack of recent data. So, always check the content created by AI before publishing.

Summary

Organic traffic for a partner is a gold mine that will bring new traders to the platform and bring you profits steadily, and most importantly, without additional advertising costs. In order to get such a source of traffic, you need to create a thematic site about earning, trading and binary options. Next, you should take steps to optimize it: 

 

• make sure that the structure of the site is logical and user-friendly;

• collect a relevant semantic core and a list of appropriate keywords;

• create useful content, optimize texts, titles, meta tags and images;

• provide the site with a good link mass, using the strategy of natural growth;

• optimize the resource for mobile devices;

• actively use social networks for content sharing and attracting the attention of the audience;

• regularly analyze SEO promotion data and make adjustments to the strategy if necessary.

 

Use the opportunities of promotion with voice search and don't forget about quality content marketing, which today is the basis of SEO promotion in any sphere. And if you still have questions, please contact your CleverAff manager.