India is a prospective region for attracting new traders. Lately large bookmakers, crypto-exchanges and trading platforms have been actively coming to the Indian market. It happened because the Internet became available to more than 43% of people in the country, and that's why the necessity for online-earning appeared!
Working with the Indian audience, you can greatly expand your potential in the affiliate program and increase your profits. In this article we'll look at the specifics of GEO and give you some tips on how to work effectively with Indians.
India is a huge third-world country with a population of over 1.39 billion people. The main religion is Hinduism, which is practiced by more than 80% of the population, 15% practice Islam, 2.5% – Christianity. The official language is Hindi, spoken by a little less than 44% of Indians. Also the official language is English, which is used according to different data from 5 to 10%. But, depending on the region, people may speak other languages. There are a total of 447 languages in India, including:
It is important to remember that people in each region are zealous in standing up for their traditions. So while setting up ads, you need to consider the culture, religious and linguistic preferences of a particular region. We will talk about this later in the article.
The people of India have a positive attitude toward anything that allows them to make money, especially in the "here and now" format. Indians are gamblers, they play online casinos in their masses, and they are also interested in financial markets and trading.
Millions of Indians dream of escaping poverty, so trading is an opportunity for them to make their dreams come true. Considering the quite low level of income, Indians can't invest much. But that's not a bad thing, because the advantage of GEO India is the huge size of the interested and highly motivated audience.
Each country's audience has its own preferences for social media and search engines. In order to effectively attract traffic from India, it is important to understand where exactly to look for future traders.
The most popular search engine is Google, which is used by more than 96% of users. In second place is Bing, which is preferred by only 1.19%. Interesting fact that the majority of users interact with the Internet only through mobile devices.
Indians like to sit on social networks and spend about three hours a day doing so. They use social media to communicate, read news, watch streams, and buy things. According to Ipsos research, Indians have the highest level of trust in social media information in the world, making India a particularly attractive GEO for traffic generation. The most popular social platform is Facebook, which is used by 31.9%. Indians actively use Instagram, Twitter, Linkedin and Snapchat. Popular messengers: WhatsApp, Telegram, Facebook, Messenger. These are the platforms we are interested in to attract traffic.
More than 72% of social network users are men from 18 to 34 years old. Note that men aged 24+ are the main target audience in the trading sphere.
India means cheap traffic and an unsophisticated audience. The cost of attracting one lead from India is about three times cheaper than, for example, from the CIS. Besides, the Indians are not as demanding in terms of quality and creativity. But it's not all that simple. Foreign advertisers can easily make a mess of things by making misunderstood creative or insulting the feelings of the Indians. So every touch with your target audience must be thoughtful. We advise to pay attention to three points:
A few more tips for making creatives for Indian audiences:
How to convince an Indian to choose your offer? Let's talk about the advantages of the platform, which can be focused on in advertising.
Payment systems is a special subject. Indian users rarely deposit by bank cards. Very popular are services which offer fast and reliable payments: UPI, PhonePe and PayTM. All these services are presented on the Binarium platform.
Deposit methods for India
India is an opportunity to get cheap leads in huge quantities. And most importantly, you have everything you need to work with this GEO! The Binarium platform is fully adapted for Indian traffic: language, 24/7 support, payment services and much more. Besides, CleverAff managers are always ready to help with ad creatives adaptation and resolving technical issues.