PWAs (Progressive Web Apps) have become widespread in traffic arbitrage and have become one of the most profitable tools for working with audiences. In a previous article, we have already talked about what PWAs are, how these apps work and what their advantages are. In this article, we will focus on the perspectives of PWA technology in traffic arbitrage and give recommendations on how to implement the tool into marketing strategies.

Let us remind you that PWAs are web applications that combine the best qualities of websites and native mobile applications. They work in the browser, but at the same time they can provide functionality typical for apps that users install on their devices. For affiliates and affiliate program partners, especially in the binary options vertical, PWAs open up new opportunities to attract and retain users.

 

Trends and perspectives of PWA in traffic arbitrage

 

PWA technology has been around for more than 20 years. Initially, it was used to develop lighter versions of websites, which was important in a weak internet environment. Over time, when Google improved PWA by adding Service Worker and Web App Manifest, progressive web applications became a popular tool in affiliate toolboxes. Service Worker and Web App Manifest are key technologies used to create today's progressive web apps. They help improve the user experience on websites by making them faster, more reliable and similar to native mobile apps.

Now, PWA technology continues to evolve rapidly, and we can expect significant improvements in the next few years that will make it even more attractive to affiliates. Major players such as Google, Apple and Microsoft are actively investing in PWA, which shows the real potential of the technology in web development. In addition, stricter listing rules on Google Play and Apple Store make native app development much more difficult and expensive. But progressive web apps, in this situation, become a profitable alternative. Therefore, we can safely expect an increase in the PWA market share. 

 

What to expect from PWAs in the near future? 

 

• Deeper integration of PWAs with operating systems. PWAs can already be added to a device's home screen directly from the browser, and in the future this functionality will be even more deeply integrated into Android and iOS.

• Due to the development of WebAssembly standards and other technologies, PWAs will become more productive and functional. This will help to create more complex applications with rich user interfaces, which is important for attracting attention and retaining users.

• The development of adaptive Lazy Loading and data preloading technologies will make PWAs even faster and more convenient to use in conditions of unstable Internet connection.

 

The use of PWAs in traffic arbitrage in any vertical, including binary options, will only grow in popularity. The reason is that PWAs allow for a better user experience, which leads to higher conversions. With PWAs, the user accesses the app content directly from the browser with minimal latency. And for the webmaster, the advantage is the ease of updating any element of the app and the ability to integrate with various advertising networks. 

It is also necessary to mention that the use of PWAs significantly reduces the cost of attracting traffic. Since PWAs do not require complex marketing strategies to install apps through the App Store or Google Play, it reduces the cost of attracting new traders and increases the chances of successful conversion.

Recommendations on how to implement PWA for traffic arbitrage

How to create a PWA application? You can use special PWA constructors that provide a set of ready-made UI components and tools. They allow to quickly create web, Android and iOS compatible apps. For example, Ionic, a platform for developing cross-platform mobile apps, as well as PWABuilder, a tool from Microsoft that allows to easily convert existing websites to PWAs. It is also possible to create an app from scratch by yourself. However, in this case, you need to have experience with Service Worker, HTML and JavaScript.

 

Let's take a look at the basic steps of creating a PWA. 

 

• First of all, you need a website that uses the most secure HTTPS protocol. This website will be the basis for the PWA app.

• The next step is to design an icon for the application. It will be on the home screen of the user's device, so you need to make a bright, memorable design. It is better to use a symbol or a logo on the icon, as the name of the app will be under it and there is no point in duplicating it.

• Next, you need to create a manifest and add it to the HTML code of the application. A manifest is a JSON-formatted configuration file with the application's PWA metadata. This file helps the browser and the device understand how the application should behave online and when working offline. The app's PWA manifest defines the appearance, title, icons, color scheme, screen orientation, and more. This file is usually called `manifest.json` and is located in the root of the project or in the `/public` folder. You can create a manifest in any online manifest generator. 

• The next step is to create a Service Worker. This will allow the application to work offline. Service Worker is a script that the browser runs in the background separately from the main web page. It provides data caching, background synchronization and push notifications. After creating and downloading the service worker, you need to add a link to it in the HTML code of the website.

• Next, optimize the application. Use data preloading and adaptive content loading technologies to minimize load time. Also, do SEO optimization. Utilize the search engine indexing capabilities of PWA content to improve visibility and increase organic traffic.

• Then upload the app to the server and add it to hosting platforms. 

• Don't forget to test the app! You can use services and plugins like Lighthouse to evaluate the app's productivity, loading speed, and chances of getting to the top of the search results. 

 

And what's the best way to utilize the power of PWAs in traffic attraction strategies? Here are a few ways you can use them.  

 

1. Attracting mobile traffic. PWAs provide a quality user experience on mobile devices, making them ideal for attracting mobile traffic.

2. Utilizing push notifications. One of the strongest benefits of PWAs is the ability to send push notifications. This allows you to retain users and encourage them to take targeted actions.

3. Engagement through content marketing. Create useful and engaging content that will motivate users to install and interact with your PWA.

4. Social media integration. Social media advertising campaigns using PWAs can help you reach a wider audience and drive conversions.

 

One last tip: constantly do A/B testing of different elements of your PWA to understand which features and interface solutions work better for conversions. What's special about PWA apps is that you can make any necessary changes quickly and relatively easily. Use this to improve the effectiveness of your campaigns. 

Summary

In 2024, the use of PWA in traffic arbitrage will not just be relevant, but a necessary tool for successful promotion of offers. PWA technology can improve user experience, increase conversions, and optimize advertising costs. PWA is a significant competitive advantage in arbitrage that you should use today. Still have questions? Contact your CleverAff manager for help.