Trendwatching

How can you make your marketing strategies and communications with your target audience more effective? Tracking and using trends in marketing is one of the best ways to strengthen your traffic campaign in any vertical, particularly in binary options. In our article about seasonal marketing, we touched the topic of trends as part of seasonal activity. This time, we'll break down in more detail how to analyze and adapt trends in marketing, content, and trading to fit the objectives of your marketing strategies.

Why does following trends help to attract traffic? A trend is a hot topic that is currently generating a lot of interest and discussion on the internet. Trends gather millions of users who willingly join the discussion, pick up the hot topic and share it on social networks. By adapting trends to your marketing communication, you'll become part of this infofield and be seen more often by your target audience. For example, if you add an article to your blog on a hot topic for your target audience, potential traders will more often find it in searches. In addition, the use of trends allows you to increase brand recognition and stand out from your competitors. If you use a trending meme or video template for your offer, you have a better chance of reaching a new audience than your competitors who use standard creatives.

Trendwatching: how to find relevant trends?

Trendwatching is the searching and adaptation of trends in a certain business sphere, in social networks and in the world in general. An important part of trendwatching is adapting trends to marketing tasks, implementing them into advertising campaigns and content.

How to track trends? The source of the beginning of a new trend can be certain events, people, changes in moods and preferences in the wide audience, the launch of popular projects in the cultural sphere and even natural phenomena. As a rule, social networks and mass media are the first to react to the emergence of a trend. Various tools and sources can be used to track trends:

Google Trends: a tool that allows you to track the popularity of search requests, identify growing trends as well as seasonal trends.
Social media: monitoring trends on various popular platforms like Facebook, Instagram, YouTube, and TikTok helps you stay on top of the most discussed global and narrow topics.
Forums and specialized sites: specialized forums such as Reddit (trading threads), Bitcointalk, Trade2Win, as well as sites focused on financial markets such as Investing.com can be useful for identifying niche trends.

When analyzing trends, it is important to consider three things: direction, barriers, and context. The direction of a trend shows how it develops, and the speed of its growth depends on how society perceives and supports it. Barriers are obstacles that block a trend from spreading wider. Context is the general situation in the market and society that influences a trend.

An example of a trend in trading: the development of artificial intelligence technologies has led to the growing popularity of AI and machine learning implementation in trading. Traders and investment companies are actively using algorithms and neural networks to analyze large amounts of data, predict market movements and automate trading strategies. Such technologies make traders' lives easier: they speed up the process of analyzing data, simplify technical analysis, and improve the accuracy and speed of decision-making. That's why the topic of AI in trading is at the top of the agenda right now.

By analyzing trends in marketing and applying them to your strategies, you can improve your results in the affiliate program. And trends in the culture and trading sphere are a magnet for attracting the attention of your target audience.

Hot content marketing trends

It's important for affiliates of a trading platform to keep their finger on the pulse of current marketing trends in order to steadily increase their profits. But speaking of trends, you can't ignore marketing counter-trends:

Selling “head-to-head” is an ineffective way to pitch an offer these days. Users have long ago developed “banner blindness” and they simply pass by such offers. Creative approaches in advertising, on the contrary, work and give results.
False promises, for example, that a person will earn on the platform a million in one month, depositing $20. Today, such statements only annoy users and spoil the image of the brand. But to make specific and personalized offers for the request of each segment of the TA, promising real results – the current trend. For example, the opportunity to create a passive source of profit, to earn money for a vacation or to buy a new device.
Focusing on the quantity of content instead of quality. Filling pages in social networks with meaningless pictures and texts will not help to expand coverage and attract the target audience. It is better to focus on useful content for the user, even if it will be published less often.

Now let's take a look at which digital marketing trends are worth integrating this year.

Artificial intelligence (AI) to improve marketing strategies. For example, to provide 24/7 communication with subscribers via chatbots, analyze website effectiveness, make creatives, texts and photos, edit and voice videos. AI can also be used to adapt and personalize advertising messages for different segments of the target audience.
Video advertising has become a key format in digital marketing, in particular, short vertical videos that are convenient to watch from a phone. Using video you can show how an offer solves consumer problems/challenges, show the benefits of the product, talk about the trading process, create a series of training videos, interviews with experts in the trading sphere, as well as launch challenges, trading contests, etc.
Nano-influencers instead of million-subscriber bloggers. The audience is tired of the abundance of advertising from social media celebrities, and advertisers are tired of wasting budgets on expensive advertising. Therefore, marketers began to look towards nano-bloggers with up to 10,000 subscribers. Nano-influencers are more likely to have good coverage, engagement and trust level of the audience, as well as they have many times less advertising and cost less. Even big brands like Coca-Cola, Adidas, L'Oréal, etc. work with small bloggers. They actively use nano-influencers to create authentic content and organically promote new products.
Micromarketing, targeting a small group of TA or even individuals. The idea is to segment the audience in as much detail as possible and offer each group personalized advertising. The difficulty of this method is that it is time-consuming, but as a result, you can get more conversions due to a clearer hit on the pains.
Using UGC content (user generated content). The audience of social networks appreciates original content created by a person, not by a team of marketers, operators and actors. The peculiarity of UGC-content is that due to its non-ideality, it looks as realistic and close to users as possible. For example, a review of the platform from traders who trade on it, screencasts of profitable trades, deposit/withdrawal process, etc. Content generated by real users is a hook for the audience, because people associate themselves with people, not brands and companies.
Following trends in content is also a trend. Social media trends are a kind of pass to recommendations, thanks to which you can reach a huge audience.

How to use trends? You can safely focus on social media trends, even if at first glance they seem far from the topic of trading. For example, you can use viral sounds for your videos. Social media algorithms can show users your videos if they have previously interacted with other videos with that sound. Also use trending cuts, transitions, and editing techniques for your videos to make them more appealing.

Adapt memes to the topic of trading and also try to reinterpret global cultural trends. For example, during the Barbie movie promotion, everyone added pink details to their content, and during the Dune promotion, they added desert themes. The same way is done during major sports events, for example, soccer championships, Olympic Games. The use of topical themes and images in advertising and content will help to make the campaign more memorable.

How to use the trends of the cryptocurrency sphere?

The cryptocurrency market is constantly evolving, representing a source of various trends. For affiliates in the binary options vertical, understanding and capitalizing on these trends can be crucial to successfully attracting new traders.

One of the key events in the crypto market is bitcoin's fourth halving, which resulted in the block reward being cut in half. The halving impacted the market and sparked another wave of interest in cryptocurrencies among the wide audience. It is important to understand that events like these create favorable conditions for attracting attention to trading platforms.

What trends in the crypto market can be used in marketing strategies?

New altcoins. New altcoins appear on the market that attract the attention of investors and traders. For example, tokens related to environmentally friendly projects are becoming more and more popular. Information about innovations, forecasts and analytics can attract a wide audience to your resources: website, channel, pages in social networks.
Blockchain technologies. The development of blockchain technologies continues to change the financial sector. DeFi (decentralized finance) and smart contracts are finding more and more applications. Articles and guides explaining how these technologies work may also generate interest among potential traders.
NFT. NFT has become one of the hottest topics in 2023-2024. The use of NFT in art, gaming, and collecting is generating a lot of interest. Affiliates can use this trend to create content on near-trading topics and thus reach new audiences online.
GameFi. Game Finance is a new trend that combines gaming and blockchain-based financial technologies. GameFi projects offer players the opportunity to earn cryptocurrency for participating in games. This trend attracts gamers and investors both, and it can be used to generate traffic.

How can you use these trends to attract a target audience to your social networks and website?

News articles: regular coverage of current events and news of the cryptocurrency market will help attract new visitors. Publish articles about new altcoins, changes in laws, major trades and other significant events. This will attract the attention of both beginners and experienced traders interested in fresh information.
Guides and tutorials: creating detailed guides and tutorials on various aspects of cryptocurrency trading, blockchain technologies and NFT investments will help attract and retain an audience. For example, guides on how to use DeFi platforms or how to choose promising altcoins may become popular among traders.
Analytics and Forecasts: publishing analytics and forecasts on cryptocurrency prices based on current trends and technical analysis will help interest those looking for investment opportunities. Regular analytical reports also help build trust.
GameFi content: describe promising gaming projects, talk about how you can make money from games, and provide analytics on popular gaming tokens. This content will attract an audience of gamers and investors interested in a new and rapidly growing sector.

Also, don't forget that cryptocurrency assets are available for trading on the Binarium platform, as well as the ability to deposit the account with crypto. These advantages can be used in advertising campaigns for any GEO.

Trends in social networks: how to use them to get more new audiences?

Social media trends are quite dynamic and fleeting. Popular topics, formats and memes live from several weeks to several months. However, successful use of trends in content and advertising can bring a flow of new followers.

Social networks such as Instagram, Facebook, TikTok and YouTube provide analytical tools to track trends. You can utilize sections with popular posts such as “Recommendations”, trending hashtags, and most discussed topics. This will help you stay on top of your audience's current interests and tailor your content to those topics.

Also include popular hashtags in your posts to increase your reach. For example, if discussing coin mining clicker games is trending, then use relevant hashtags and create content related to that topic. Also pay attention to memes, video formats and editing techniques that are trending on social media right now. Use them for your posts and ads to attract more attention. In addition, don't forget to analyze your competitors: how they react to trends, what and how they implement in their marketing.

An undeniable trend in social media in recent years is interactivity and user engagement. For example, interactive elements help engage your audience and encourage interaction with your content. Polls, contests, and flash mobs are powerful tools that not only increase engagement on your page, but also attract new users.

Polls. Ask your audience questions related to trending topics that are directly or indirectly related to the financial world and trading.
Contests and drawings. Organize contests for various events that give rise to new trends in social networks. For example, to the Olympics, the release of a hype project or movie.
Flash mobs: Run flash mobs that reflect a specific area or brand values. For example, a flash mob where users share their successful trades.

Using social media trends is a powerful tool to attract new audiences and keep existing ones engaged. Therefore, regularly monitor new popular topics on Instagram, YouTube, TikTok and other social networks, and implement them into your content.

Integrating trends into advertising campaigns

Trends are also an opportunity to increase the effectiveness of advertising campaigns. You can use marketing trends, such as the tools, channels and communication formats we discussed above, as well as implement trending creatives and launch a campaign around a high-profile event or cultural phenomenon.

Adapting an advertising campaign to cultural trends requires careful analysis of current trends and quick reaction to changes. Here are a few steps to help get it done.

Trendwatching (trend monitoring). Use analytics tools like Google Trends, Hootsuite, or BuzzSumo to track the popularity of search requests and analyze social media activity. Also subscribe to opinion leaders and bloggers in the finance and trading niche to stay up-to-date on news and hype topics.
Adapting trends. Use popular formats, themes and memes. Incorporate popular songs, sounds and effects that are trending right now into your campaigns. Use a style and theme that is popular with your target audience.
Collaboration with Influencers. Include bloggers and opinion leaders in your advertising campaign who can organically present a binary options offer using current trends.
Quick Reaction. Be prepared for change, as social media changes quickly and what was relevant yesterday may become irrelevant tomorrow. You should develop flexible campaign strategies in advance so that you can adapt to a new trend or event without much effort.
Analyze results. To determine how effectively you're using trends, you can use several key metrics: engagement (the number of likes, comments, reposts, and link clicks), traffic and conversions (which channels and content attract the most users and lead to conversions), and ROI (which trends bring in the most revenue and whether it's worth continuing to use them).

A trend alone is not a guarantee of success. It's important to integrate it organically into your campaign. Before using a trend, analyze the context in which it successfully exists and think about how you can play it up.

Summary

Utilizing cultural and niche trends in content marketing and advertising campaigns is a hook that can be used to hit recommendations and drive tons of new users to a trading platform. It's also a great way to creatively stand out from the competition, be in front of the wide audiences and pump up awareness. However, remember that you need to keep an eye on trends and react quickly to them. Also be ready to test different themes and creatives, experiment with new formats and approaches to advertising. This will help you stay relevant and attract the attention of your target audience.