In modern traffic arbitrage, the winner is the one who provides the best user experience for their target audience. The main tool in this case is traditionally considered to be mobile applications, the creation and support of which requires a lot of money and time. However, there is a cheaper alternative - progressive web apps (PWAs). Using them, webmasters can provide a positive experience to potential customers, as well as reduce marketing expenses. In this article, we'll explain what PWA apps are and how to implement them into your traffic attraction strategy.

How can you make your marketing strategies and communications with your target audience more effective? Tracking and using trends in marketing is one of the best ways to strengthen your traffic campaign in any vertical, particularly in binary options. In our article about seasonal marketing, we touched the topic of trends as part of seasonal activity. This time, we'll break down in more detail how to analyze and adapt trends in marketing, content, and trading to fit the objectives of your marketing strategies. 

Short vertical videos have won over the internet audience and can now be found on almost all social networks. The first was TikTok, but today YouTube Shorts, where they recently added the ability to stream, looks more perspective. In this article, let's understand why it is worth using streaming in Shorts and how to do it.

How to use seasonal marketing to promote in the binary options vertical? In this article, we will go into detail about why seasonal marketing is important and how it benefits CleverAff partners, as well as look through strategies for its successful realization.

How to promote a website about trading and binary options in search engine rankings and significantly increase organic reach? We discussed keyword optimization, which is the first step of successful SEO, in the previous article. And now let's look at other important stages of the promotion strategy. We will talk about SEO analysis and optimization, as well as about using artificial intelligence to simplify the processes.